✦Industries · Financial Advisors

Digital work for advisors whose every web page is reviewed by compliance.

Independent advisors, IIROC-registered reps, MFDA-licensed planners, fee-only certified financial planners. Every claim about returns, every testimonial, every disclaimer falls under regulatory scrutiny. We build sites that meet that bar.

Send us a message

Financial advisor websites live under more compliance scrutiny than almost any other professional service. The OSC, IIROC, and MFDA all have specific rules about what advisors can claim, how returns can be framed, whether testimonials are allowed at all (mostly: no), what disclaimers need to appear, and how the marketing copy intersects with KYC obligations. Generic agency work that ignores these rules creates real regulatory exposure.

We work with advisors on websites that meet compliance and still convert. Plain-language process descriptions that prospective clients understand without breaching performance-claim rules. Lead-gen flows that capture qualified prospects without violating KYC obligations on first contact. Brand systems that communicate credibility (CFA, CFP, CIM designations, firm-level affiliations) the way the buyer evaluates them. AI workflows for compliance-safe meeting-prep and client-summary drafting.

What makes financial advisors different

  • 01Regulatory bodies (OSC, IIROC, MFDA, CIRO post-2023) review marketing claims. Performance language, testimonials, and forward-looking statements all carry rules.
  • 02KYC obligations start at first contact. Lead-gen forms that ask the wrong question at the wrong time create compliance problems before the client even books.
  • 03Designation hierarchy (CFA, CFP, CIM, RIPC, FCSI) is how qualified buyers evaluate advisors. Generic 'wealth advisor' positioning misses what credential-aware buyers are scanning for.
  • 04Brokerage-firm affiliation determines what platforms (Raymond James, IG Wealth, Edward Jones, independent) constrain or enable. Marketing has to work within the firm's compliance review.

Our approach

  • →We start with a compliance review of every page against current CIRO and OSC rules. Performance language, testimonial handling, disclaimer placement, forward-looking-statement framing.
  • →We build lead-gen flows that capture qualified-prospect data (timeline, asset range, goals) without triggering KYC obligations on first contact. The actual KYC happens in the booked meeting.
  • →We surface credentials, designations, and firm affiliation prominently. Buyers comparing advisors are credential-aware; bury the CFA and you lose the comparison.
  • →We design AI workflows for compliance-safe meeting prep (pulling public-record context on the prospect), post-meeting summary drafting in the advisor's voice, and client-review prep packets.

How each service applies to financial advisors

Regulatory context

  • ·Canadian Investment Regulatory Organization (CIRO) marketing rules (formerly IIROC + MFDA)
  • ·Ontario Securities Commission (OSC) marketing and disclosure requirements
  • ·Know Your Client (KYC) and Know Your Product (KYP) obligations
  • ·Privacy: PIPEDA federally, and AODA accessibility for digital systems
  • ·FP Canada professional conduct rules for CFP holders

Common challenges we see

  • Marketing copy with implicit return claims that violate CIRO rules without the advisor realizing
  • Lead-gen forms asking for AUM or product-suitability data that trigger KYC obligations on first contact
  • Credentials buried below generic 'experienced advisor' copy, losing comparison shoppers scanning for CFP or CFA
  • No clear positioning on fee-only vs commission, leaving sophisticated prospects unable to determine fit before the discovery call

Common questions

How do you handle compliance review on the website?
We coordinate with your firm's compliance team or independent compliance reviewer on every page before publish. We know the conventions (performance language, testimonial restrictions, disclaimer placement) and don't ship copy that's obviously off-side. We're not compliance officers and don't replace one. We make their review easier.
Can lead-gen forms ask about portfolio size?
Carefully. AUM-tier filtering is reasonable when framed as 'is this advisor the right fit for me' rather than 'what's your full financial picture.' We design forms that filter qualified prospects without triggering KYC obligations before the booked meeting.
Do you handle CFP, CFA, or CIM designation-specific positioning?
Yes. Credential-aware buyers (often higher-AUM prospects) scan for specific designations and firm affiliations. We surface those prominently on the site and in SEO, while building the broader narrative for buyers who care more about approach than credential.
What does a typical financial advisor engagement cost?
Website builds in our $5,000 to $10,000 CAD project range, with extra time built in for compliance review cycles. AI meeting-prep and summary workflows $5,000 to $10,000 CAD. Ongoing care for SEO, content development, and lead-funnel work $300 to $1,000 CAD per month.

Related industries

Want to talk about your financial advisors business?

Send us a message. We'll figure out whether we're the right fit.

Send us a message