Get found, on Google and on the AI tools replacing it.
Search is splitting in two. Some customers still type into Google. More are asking ChatGPT, Perplexity, and AI overviews instead. We make sure you show up in both.
Traditional SEO still matters. Local pack rankings, organic traffic, backlinks: the basics still drive customer acquisition for small businesses. We do that work, and we don't pretend it's quick.
But search behaviour is changing fast. A meaningful chunk of queries now end at an AI answer instead of a list of links. Sound familiar? You may have already noticed your organic traffic dipping while AI overviews answer the question directly. If ChatGPT, Claude, Perplexity, or Google's AI Overviews don't mention you, that traffic just doesn't exist anymore. We make sure they do. We call the combined practice Search and AI Optimization: SEO plus AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
What's included
- 01Technical SEO audit: Core Web Vitals, crawlability, indexation, schema, internal linking, site architecture
- 02Local SEO: Google Business Profile setup and optimization, local citations, NAP consistency, local pack ranking work
- 03On-page SEO: page-by-page title, meta, heading, and content optimization for target queries
- 04Content strategy and writing for both human readers and AI answer engines (AEO/GEO formatting, structured Q&A, FAQ schema)
- 05Link building: earned editorial links from Toronto and Canadian publications
- 06AI visibility monitoring: track how you show up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for your target queries
- 07llms.txt and structured content for AI crawlers
- 08AI commerce optimization for businesses where customers buy through AI-suggested products
Our process
- 01
Audit
Full technical and content audit: what's broken, what's missing, where you rank now in both Google and AI tools.
- 02
Strategy
Prioritized roadmap: what to fix first, what content to build, which keywords and questions to target, where the biggest wins are.
- 03
Foundation
Fix technical issues, add schema and structured data, set up llms.txt, optimize Google Business Profile, clean up citations.
- 04
Content engine
Publish content on a sustained cadence. Service+location landing pages, sub-vertical pages, insights articles. Wired together with internal linking that builds topical authority.
- 05
Off-site
Earn backlinks and AI citations through original research, expert commentary, guest contributions, and digital PR. Track AI visibility monthly.
Who this is for
- →Toronto small businesses that want to rank in the local pack for service+city queries
- →Service businesses watching organic traffic slip and not sure why
- →Brands worried that AI overviews and ChatGPT answers are taking away the traffic they used to get
- →Companies that have done a little SEO but never built a real content engine
What this isn't
Not a six-week project. SEO and AI optimization compound over six to twelve months. We'll be honest about that on the call. If you need leads in 30 days, paid ads is the right channel. We can help you set that up, but it's a different motion than this.
Common questions
- How long until I see results?
- Local pack rankings can move in 4 to 8 weeks once Google Business Profile and citations are in order. Organic ranking improvements for competitive keywords usually start showing in 3 to 6 months and compound from there. AI tool visibility moves faster: sometimes within weeks of publishing well-structured content. We're upfront about timelines because the people who promise faster usually deliver penalties.
- What's the difference between SEO, AEO, and GEO?
- SEO (Search Engine Optimization) is making sure you rank in traditional search results like Google and Bing. AEO (Answer Engine Optimization) is structuring content so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can extract and cite it. GEO (Generative Engine Optimization) is the broader practice of getting your brand surfaced by generative AI tools. They overlap. We do all three because customers use all three.
- What does it cost?
- Audits sit inside our standard $5,000 to $10,000 CAD project range. Ongoing engagements run $300 to $1,000 CAD per month for foundational work, the same as our standard care tier. Larger engagements with heavy content production or aggressive link building scope up from there. We tell you what fits after the audit.
- Do you guarantee rankings?
- No legitimate SEO firm guarantees rankings. Anyone who does is either lying or working with very low-competition terms. We guarantee the work: technical fixes shipped, content published, links earned, visibility tracked. Rankings follow that work, in time.
Sound like what you need?
Send us a message. We'll figure out whether we're the right fit.