Stop guessing. Start measuring.
Most small businesses have analytics installed and almost nobody looks at it. Or they look at it and can't tell what to do with it. We fix both ends of that.
You probably have GA4 firing. Maybe Search Console. Maybe Meta Pixel. The data's there. The problem is that nobody on your team has time to sit with it for an hour a week and turn it into a decision.
Sound familiar? We get it. We set up the tracking properly, build dashboards that answer the questions you ask, and now also monitor how your brand shows up in AI search: ChatGPT, Perplexity, Claude, Google AI Overviews. Plenty of customers ask AI before they ask Google now, and that traffic isn't showing up in your existing analytics yet.
What's included
- 01GA4, Microsoft Clarity, Search Console, and tag manager setup or audit
- 02Conversion tracking for every meaningful action: form fills, calls, bookings, purchases
- 03Custom dashboards built in Looker Studio (or your tool of choice) that surface the 5 to 10 numbers that matter
- 04Monthly or quarterly review sessions where we walk you through what the numbers mean
- 05GEO (Generative Engine Optimization) visibility tracking: how often you show up in ChatGPT, Perplexity, Claude, and Google AI Overviews for queries your customers ask
- 06Server-side tracking setup if you need it for accuracy on iOS or in regulated industries
Our process
- 01
Audit
We look at what you have, what's firing, what's broken, and what you wish you knew but can't currently see.
- 02
Setup or fix
Install or repair the tracking layer: events, conversions, server-side if needed, consent management for Ontario privacy requirements.
- 03
Dashboards
Build the dashboards. Not 50 charts. The 5 to 10 that map directly to decisions you make.
- 04
AI visibility baseline
Run your brand and top queries through ChatGPT, Perplexity, Claude, and Gemini. Document where you show up and where competitors do instead.
- 05
Reporting cadence
Weekly automated email summary plus a monthly or quarterly walk-through where we talk about what to do differently next month.
Who this is for
- →Businesses spending money on marketing without a clear picture of what's working
- →Founders who want to make data-informed decisions but don't have time to learn GA4
- →Companies where the team has installed tracking but nobody opens it
- →Brands worried about losing search traffic to AI overviews and ChatGPT answers
Common questions
- What's GEO and why does it matter?
- Generative Engine Optimization is the practice of making sure your brand shows up when people ask AI tools (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) about your category. AI tools now answer a meaningful share of queries that used to go to Google search. If they don't mention you, that traffic doesn't exist.
- Do I need this if I already have Google Analytics?
- Having analytics installed isn't the same as having useful analytics. Most GA4 setups we audit have broken events, missing conversions, untagged campaigns, or are tracking things that look impressive but don't connect to any business decision. The value sits in the configuration and the dashboards.
- How much does this cost?
- Setup is typically in the $5,000 to $10,000 CAD project range depending on the complexity of your stack. Ongoing monitoring and reporting runs $300 to $1,000 CAD per month, the same as our standard ongoing care tier. We tell you up front what fits and why.
- Can you work with whatever I'm using now?
- Yes. We work in GA4, Clarity, Plausible, Fathom, Mixpanel, Amplitude, Segment, HubSpot, Looker Studio, Tableau, Metabase, and Power BI. We're not trying to sell you a new tool. We're trying to make the tool you have useful.
Sound like what you need?
Send us a message. We'll figure out whether we're the right fit.