Digital work for bars and breweries where the brand carries half the room.
Bars sell atmosphere. Breweries sell the story behind the beer. Both depend on AGCO compliance, event calendars that get filled, and brand systems that hold up when the customer's already three pints in. We build for that.
Bars and breweries operate under tighter regulatory scrutiny than most hospitality businesses. AGCO licensing is non-negotiable. Liquor advertising rules constrain what you can say and where. Underage-access risk on the website is a real compliance exposure. And the customer journey is heavily event-driven (trivia nights, brewery releases, live music, sporting events), meaning the calendar matters more than the menu.
We work with bars and breweries on the digital systems that hold up under those constraints. AGCO-aware site copy. Event calendars that integrate with reservation flows. Beer-database integrations (Untappd, BeerMenus) for breweries. Taproom hours that match reality. Brand systems that translate from the can label to the merch to the signage. For breweries with direct-to-consumer sales, we handle e-commerce for can pickups and shipping where the AGCO permits it.
What makes bars & breweries different
- 01AGCO advertising rules shape what claims can be made about specials, pricing, and alcohol promotion. Generic restaurant copy regularly violates these.
- 02Event calendar is often the conversion driver. Menu matters less than trivia nights, brewery release days, live music, and watch parties when it comes to midweek traffic.
- 03Beer-app ecosystems (Untappd, BeerMenus, BeerAdvocate) drive brewery discovery in ways Google alone doesn't. Integration with those apps matters as much as SEO.
- 04Direct-to-consumer beer sales (where AGCO-permitted) are a real revenue line for breweries with strong brands. E-commerce sits inside provincial liquor licensing constraints.
Our approach
- →We start with the AGCO and the event calendar. Site copy reviewed against current liquor advertising rules. Event-calendar system integrated with the site, with social, and where appropriate with reservation flow.
- →For breweries, we integrate Untappd and BeerMenus so the current taplist on your site matches the apps customers are checking before driving over.
- →We build mobile sites where the event calendar, taproom hours, and beer list are the first three things visible. Atmosphere photos and brewing-story content come after.
- →We design AI workflows for event-night social drafting, review response, and brewery release-day customer notification sequences.
How each service applies to bars & breweries
Websites
Mobile-first sites with event-calendar as primary content, Untappd/BeerMenus taplist integration, AGCO-aware copy, reservation flow for cocktail bars, e-commerce for brewery DTC where licensed.
Search & AI Optimization
Google Business Profile for taprooms and bars, event-driven SEO (trivia, brewery release, sport-event searches), neighbourhood-specific visibility, beer-app ecosystem coverage.
AI Implementation
Event-night social content drafting, review response in your brand voice, brewery release-day customer notification sequences, AGCO-compliant copy review automation.
Brand & Strategy
Visual identity strong enough for can labels, glassware, merch, signage. Brand voice consistent from the brewing-story page to the trivia-night Instagram post. Often the highest-ROI work for breweries.
Data & Analytics
Event attendance vs marketing spend, repeat-customer behaviour, taplist-attribution traffic, daypart and day-of-week patterns, brewery DTC funnel analytics.
Regulatory context
- ·AGCO (Alcohol and Gaming Commission of Ontario) liquor licensing display and advertising rules
- ·AGCO underage-access controls for any web ordering or registration
- ·Toronto Public Health DineSafe inspection compliance (Ontario equivalents elsewhere in province)
- ·AODA accessibility for digital systems including event-ticket purchasing
- ·Provincial DTC alcohol sales licensing for breweries shipping cans
Common challenges we see
- Site copy with promotional language that violates AGCO advertising rules without anyone realizing
- Event calendar buried on a separate page, breaking discovery of the actual midweek traffic driver
- Taplist on the site doesn't match Untappd, eroding trust with the beer-app crowd
- Brewery brand identity strong on cans but weak online, leaving DTC and out-of-market customer growth on the table
Common questions
- How do you handle AGCO advertising compliance on the website?
- We review all site copy and ad copy against current AGCO rules: specials language, pricing claims, promotion structures, underage-access controls on any registration or ordering flow. We're not lawyers and don't replace legal counsel, but we know the conventions and don't ship copy that's obviously off-side.
- Can you integrate Untappd and BeerMenus?
- Yes. We integrate so the current taplist on the site is the same data customers see in their beer apps. For breweries, this is a trust signal. Beer-app users notice immediately when the website disagrees with Untappd.
- Do you build event-calendar systems?
- Yes. Event calendars are often the primary conversion driver for bars and breweries (trivia, releases, live music, watch parties). We integrate the calendar with the site, social drafting, and where applicable reservation or ticketing flow.
- What does a typical bar or brewery engagement cost?
- Website builds in our $5,000 to $10,000 CAD project range. Brand identity work for breweries with can labels and merch typically $7,500 to $20,000 CAD. Ongoing care for SEO, event-content drafting, and GBP $300 to $1,000 CAD per month.
Want to talk about your bars & breweries business?
Send us a message. We'll figure out whether we're the right fit.