✦Case study · HVAC · Mississauga

Quote response from 38 hours to 90 minutes, and conversion went with it.

AI quote drafting from intake data, peak-season-ready Google Business Profile, neighbourhood service area pages. Same office team, more revenue.

IndustryHVAC contractor

LocationMississauga

Scale8-technician residential HVAC business

Duration3 months build + ongoing care

The challenge

The contractor was busy in shoulder seasons but losing peak-season demand to faster-responding competitors. Quote turnaround averaged 38 hours. Conversion rate on quotes sat around 24%. Office staff couldn't keep up during June heat waves without missing customer follow-up.

The approach

Designed a 5-field intake form on the website matched to HVAC quote variables (equipment type, age, scope, urgency, contact).
Built an AI quote-drafting workflow that extracts intake data, applies the contractor's pricing logic, and drafts a quote in the firm's voice within 5-10 minutes of submission.
Owner reviews each draft and sends within 60-90 minutes of original inquiry.
Rebuilt Google Business Profile with HVAC-specific categories, manufacturer authorization badges (Lennox, Carrier), and a complete services list.
Built per-neighbourhood pages for Mississauga, Etobicoke, and Oakville with substantive content about housing stock and common HVAC issues in each area.
Implemented review collection with post-job SMS asks, lifting review velocity to 12-15 new reviews per month.