Toronto Small Business SEO Audit Checklist
Walk through your site in 60-90 minutes and surface the SEO issues that are quietly costing you rankings.
What you get
A practical audit you can run yourself before paying for one. Covers Google Business Profile, on-page SEO basics, citations, reviews, and the Toronto-specific patterns that move local pack rankings. Includes a scoring sheet so you can benchmark and re-check quarterly.
Inside the checklist
Google Business Profile audit
Field-by-field walkthrough of what a complete GBP looks like, the categories that move rankings for your business type, and the photo/Q&A/post cadence that compounds.
On-page SEO checklist
Title tags, meta descriptions, headings, image alt text, internal linking, schema markup. The basics done well, with the most common Toronto small business mistakes called out.
Citations and NAP audit
The 15 directories that matter for Toronto small business in 2026, how to check for NAP consistency, and what to do when you find mismatches.
Review velocity scorecard
Compare your review count, velocity, and recency against the benchmarks for your industry. Pinpoints whether reviews are the bottleneck for your local pack visibility.
Core Web Vitals quick check
How to run the tests, what scores to target, and the 5 most common reasons Toronto small business sites fail mobile performance.
Toronto-specific scoring sheet
A 50-point scorecard you can run quarterly. Track which improvements compound and which gaps stay open.
Honest framing: who this isn't for
- - Enterprise SEO programs with dedicated in-house teams
- - Pure e-commerce stores where product-feed SEO is the priority
- - Businesses targeting non-Canadian markets
Want help running this audit?
We do this work for Toronto small businesses. Send a message and we'll talk through what makes sense.