NAP (Name, Address, Phone)(NAP)
Your business name, address, and phone number. For local SEO, these need to match exactly everywhere they appear online: your website, GBP, every directory, every citation.
NAP inconsistency is one of the most common reasons local rankings stagnate. '123 Bay St., Toronto, ON' and '123 Bay Street, Toronto, Ontario' read as inconsistent to Google. Pick one canonical format and use it everywhere.
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