E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)(E-E-A-T)
Google's framework for evaluating content quality, especially for topics affecting health, finance, or safety. Sites demonstrating E-E-A-T rank better for those topics.
For small businesses, E-E-A-T signals include named human authors (not just 'Admin'), credentials displayed, real photography of team and work, transparent business info, and content showing actual experience with the topic. Anonymous corporate-voice content is a weak E-E-A-T signal.
Want this explained for your business?
Send us a message. We'll walk through what it means for you: no commitment, no sales pitch.